Why VexRoute started
VexRoute was founded by Menachem. It started from a simple observation about how Europe's connected electronics are made: a brand in Europe, a factory in Guangdong, and a firmware codebase shared across dozens of products and customers.
That model works well for building products. It works badly for answering a security question in a hurry. When the CRA set a 24-hour clock on reporting exploited vulnerabilities, it was clear that neither more spreadsheets nor more consultants would close the gap on their own. What was missing was a channel, built for both ends: bilingual on the factory side, report-ready on the brand side, and leaving a trail as it goes.
That's the product. The name says what it does: VEX answers, routed.

